As serums are the focus for the Product Spotlight of the week, it’s important to understand how and why you should include them in your beauty / skin wellness routine.  The following gives some insight into how serums differ from other products already present in your cleansing and moisturizing regime and what great benefits it offers.

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Just as you started to get to grips with the routine of cleansing, toning and moisturising your skin every day the beauty world introduces a new, must-have, miracle step – serum.

But, what is it and do you really need to use one?

If you are left mystified by what a serum actually does, you’re not alone because even the best of us are baffled by its contradictions. It’s moisturising but not a moisturiser, oily but not a face oil, watery but not an essence.

So, let’s make this easy. A serum is a skin care product that you apply to your skin after cleansing but before moisturising with the intent to deliver a potent shot of ingredients directly into your skin.

Unlike a moisturiser, serums have a lipid-soluble base which allows the active ingredients to penetrate into the epidermis instead of lying on the surface. This way, they can offer highly-concentrated doses directly to your skin which makes them great for targeting specific concerns like wrinkles, brightness, acne or hydration.

It’s because of this ability to soak into your skin, paired with the fact that they contain concentrated doses of effective ingredients, that serums can often be pricey but if it’s results you’re after, this isn’t a step you’re going to want to skimp on.

So, how do you use one?

Using a pea-sized amount of serum, gently massage the product into your face and neck a couple of minutes after your cleanser. Then, proceed to apply your regular moisturiser and make-up as normal.

There are also formulas specifically designed for nighttime use so that you can slather on the product for maximal results come morning.

That being said, with so many variations on the market, knowing which one to pick for your skin concern can be a minefield. This is where our therapists at Camelot Spa Moloko come in, perform a full skin analysis  and offer their professional advice on which serum is going to offer you the best results. Book a Thalgo Source Marine facial HERE and feel the difference for yourself.